After choosing the song 'SWEET' by BROCKHAMPTON I started researching the kind of audience that listens to the band by looking on nextbigsound.com and using a questionnaire and pie chart created by a reddit.com user who created 3 demographic charts based on BROCKHAMPTON listeners answers. With these results I created a infographic which depicts the races, genders and ages most common within the BROCKHAMPTON fan base.
I did not include the information from nextbigsound as there was very little information provided and the pie charts were much more useful.
It was interesting to see on Next Big Sound that for a boy band their gender demographic was higher for females. This was useful to discover as we now know to target female audiences heavier than male and advertise based on this information. Meaning that we will most likely try to include females in the music video as well so that it is more relatable for the target audience. However, this information was also contrasted by the reddit charts, however as they most likely have smaller response rates than Next Big Sound we will try to include females in order to have a balance.
We also discovered that BROCKHAMPTON listeners are most likely to be white and under 20. Based on this we now know to tailor our video based on the target audiences likes and dislikes. However, we also discovered that their racial demographic was pretty diverse ranging from white to middle eastern and so on. We will try to cater to all parts of each demographic in order for our music video to be a success.
Sources https://www.reddit.com/r/brockhampton/comments/7vaert/rbrockhampton_racial_demographic_graph/
Information from Next Big Sound
Unique listeners and streams on Pandora:
Brockhampton is a boy band composed of:
51% Female
49% Male
According to Pandora Streams over the last year SWEET has remained on the 3rd most listened song from Brockhampton, even though it was released in 2017 and the band has since released 3 more albums.
Infograph
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